Visual Merchandising
A recent article by Angela Velasquez, published by Earnshaw’s in their February issue, quotes W.H Bailey, a visual merchandising professor at Parsons The New School of Design in New York City, “Don’t underestimate the customer’s ability to enjoy something other than what the market-place prescribes”. Retailers and visual merchandising experts agree: Sometimes a good in-store presentation is a business’ top salesperson.
Midway through the season, nothing reinvigorates a shop like brand-new merchandise. Linda Cahan, a retail and visual merchandising consultant and author of “100 Displays under $100, suggests dividing merchandise by color, or if a particular brand has a proven track record, create a vendor shop.
A few tips:
- Switch merchandise up every two weeks
- Stir up your window display
- Create a pinball machine flow, with focal points
- Display clothes head to-toe in different ways
- Engage all the senses with music and fragance
For more interesting ideas visit www.earnshaws.com
